ART-T:
To a degree you are right... but there are many factors in determine any type of score you want.
What is fact is that AVATAR has sold record number of DVDs and BR discs. And yes, eventually - it'll be broken in the future. Or if you compare Avatar and Titanic to Gone with the Wind, yes - GWTW wins. But keep these factors in mind:
1 - All you had in the OLD days was theater and movies. No TV and then many decades later before color TV... yes, in the 70s - B&W TVs were still common.
2 - Theaters only had 1~4 screens and a good running title would run for months.
3 - Costs, yes we pay more at the theater... I think they are over-charging. AVG price in my city for a movie is $9! I only see about 1 movie a month. I usually wait until they show up at the $1 theater. If Theaters charged $5~6, I'd see 3~4 movies a month easy. So I think the movie industry are hurting themselves, somewhat.
Avatar is a very good movie, entertainment at its best. Does it make the best ever, no... as Hurt Locker won Best Picture. But as we ALL know... almost nobody has seen that movie. But then there is crap like Transformers 2 which also does record sales... nobody will never be able to get me to watch such a mess of a movie again, not even if you paid me $10. For $50, I'll watch it - if I'm allowed to fall asleep.
I enjoyed Avatar so much, I bought a ticket for a friend because he rarely ever goes out to theaters. (He went with me) And I bought my mother a ticket (3 years last time she's been to a theater) as well. So my friend later took his wife and told his friends to see it in 3D.
One of the things that makes Avatar great, is that its the first 3D movie that doesn't shove it in your FACE! "lookie lookie ! I'm in 3D" for the sake of being 3D by having balls, food, objects coming at you. Cameron used 3D to make the movie come alive with bugs, plants, everything in proper 3D. Again, very real.
Watching it on home with 2D TV... as great as it still looks, its flat. You don't feel like you're miles in the air or flying.
Also, after watching the 2nd time - I enjoyed it better because I'm not so much in awe of the visuals. So it is a good movie too.