Pandarus, By that argument they should complain that all PC manufacturer are over priced. Anyone can find cheap component to beat Dell, Sony, Acer....etc. Everyone hates Apple because of the price but never mention the Alienware, Maingear,Falcon northwest,Voodoo. They are just as expensive and you can buy every single component right down to the exact same case for cheap. At least with Apple you get a true custom case, cable management that was apart of the design, not an after thought.