I think what they did with the Zune was good, where they got Toshiba to make them a device. Google's devices are made by Samsung and other partners.
The way I see it: it would be good if they did like AMD and nVidia with graphics cards. Make a reference design, but allow manufacturers to improve on it.
The way I see it: it would be good if they did like AMD and nVidia with graphics cards. Make a reference design, but allow manufacturers to improve on it.