If I were interviewing for a CEO position with Duracell, I would use this quote:
"We know that consumers typically don’t spend a large amount of time thinking about batteries,” said Volker Kuhn, general manager for Duracell North America, in a prepared statement
That's interesting. Especially given that the mobile computing evolution and renewable clean energy evolution in the motor industry are surely thinking a lot about them. Not to mention every nation in the world who has spent the last 100 years fighting for oil resources. Countless scientists throughout the world researching the effects of global warming caused by countless motor vehicles burning gasoline.
Batteries are the key to the next hundred or so years of the world. Consumers are absorbed with battery technology. Hoping that their smartphones stop growing in size to make room for their batteries. Hoping that their laptops last more than a few hours, hoping that their cars can operate exclusively on electric power without 2 tons of batteries in them.
There isn't a person in the world who wouldn't give their right arm for a new type of battery technology other than our plain old lithium ion stuff.
Any batter company should see this as an opportunity of a lifetime.. not only a lifetime.. but of a millennium. I'm glad that they found a way to put gold in their batteries. Now let's put some R&D muscle behind duracell and start pushing the brand as the top innovator in these challenging and tough times. Make commercials, tell the world how you plan to change battery technology and how you're leading R&D.
Come one. You're the CEO. Stop acting like no one cares about your product and that there's no growth potential. "Oh we just make this and that, not important stuff."
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