EA’s David DeMartini, Senior Vice President of Global Ecommerce, when asked about replicating Steam’s strategy of giving deep digital discounts: “We won’t be doing that. Obviously they think it’s the right thing to do after a certain amount of time. I just think it cheapens your intellectual property. I know both sides of it, I understand it. If you want to sell a whole bunch of units, that is certainly a way to do that, to sell a whole bunch of stuff at a low price. The gamemakers work incredibly hard to make this intellectual property, and we’re not trying to be Target. We’re trying to be Nordstrom. When I say that, I mean good value – we’re trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount, just don’t look for 75 percent off going-out-of-business sales.”
June 2012.
Anyways, I hope this means more deals on EA games, and especially DLC. For *ucks sake, ME1, ME2, ME3 DLCs are all priced the same as when they where released (even ME3 Limited Edition with was 9 USD on amazon, while the included DLC separately was and still is 10 USD).