[citation][nom]husker[/nom]A similar question I have (with the same answer) is this: Why does a business that already has a well designed and fully functional website need a facebook page? What information or functionality does a facebook page offer that the companies own website can't?Answer: Familiarity and a consistent user experience. Basically I see facebook as trying to become the world-wide-web, within the world-wide-web. Remember AOL? Yeah, kind of like that only now it is "cool" instead of lame. In order to do this they will need more than social networking alone. Mark wants you to log into facebook and do everything from within his website or what I predict will become a network of websites. You heard it hear first, folks.[/citation]
No doubt about it. Many sites were created with this very intent, AOL (as you mentioned), Lycos, MSN/Live, Yahoo!, etc... How many of those sites even still exist, much less are important players in the world today?
Facebook overtaking the internet has been creeping up for a while now, and its due to the mentality of their users. If you already have one tab open to Facebook, who has the time or energy to open a second tab to visit some different website? I don't use facebook, but I wouldn't be surprised if they integrated tabs into their own site, so you could open multiple facebook pages in one window or tab of your web browser (they may have done this already).
Heck, people are so lazy they install widgets into their WEB BROWSER, that display their facebook information. I mean COME ON, the web browser will already show you your facebook information, all you have to do is visit facebook.com, but no, even that is too much work for today's average internet user. Instead, TomsGuide will actually down-rate a web browser if it does NOT have the best widgets for updating your facebook status from the sidebar, instead of having to use the tab you already have open pointed to facebook that you're playing Farmville in.
Add into this the continued problem of online identity theft, fraud, and nigerian business scams, and I seriously think we should be licensing people to use the internet. It's a privilege, not a right, and people more and more are convincing me they are not deserving of that privilege.