Wow, what a bunch of bullshit. Facebook's entire business model is built around advertising, thats where they get their money. They didnt miss the mark, or drop the ball on privacy concerns. THEY SOLD US OUT! Whatever appeasements they are claiming to make will still be with their advertisers interests first, and ours second. This is all just a bunch of sugar coated nonsense to ease peoples fears so they can continue to do business as usual.