i think this is just cause that mass market consumerism does untold damage to all areas or low demographic societies, im a sales rep and have been for 15 years, i know how easy it is to sell to "numpties" and i think huge corporations are taking advantage of emerging markets the same way... i mean Apple seems to have this "must have phenoma" that has people queuing to buy their products in droves and i really do not understand why? i mean these iphones//ipads things are just a lame phone with antenna issues and short battery life and is obsolete in one year? i think the advertising authorities need bo much more strict in developing countries