xrelm20 is correct, they have been making these for quite some time, generally referred to as electrostatic speakers. There are three problems with electrostatic speakers though. The first is bass response, basically there is none. The speaker, due to its construction simply cannot reach lower frequencies, they are paired with a sub to get to this range (as xrelm20 said). The second problem is voltage. The speaker works by charging a membrane and placing it between two panels that alternate charge quickly. For there to be enough of a difference between the panels to drive the membrane, they have to have a large voltage pass through them (large voltage, not large amperage). The third thing is cost. I have seen a cheap pair of these, in a local high end home theater store, for $10,000 if I remember correctly.
What could be important about these FFC's is not that they are some new tech, but that they are relatively inexpensive to manufacture and they require little power to operate. Having an electrostatic speaker that doesn't need a costly amplifier would be a great thing.