There are quite a few people who get sick, and headaches watching 3DTV's effect. Samsung did a study a few years back, and found that 17% of people who viewed 3D programming will get sick due to the stereoscopic image tricking the brain. Our brain really doesn't like to be tricked. 3-9% of people are stereo blind, meaning they can't view any 3D at all. Another study suggests somewhere around 50% of people will get headaches after a full length movie. If you're one of the people who doesn't get sick, or headaches, i guess 3D wouldn't be that bad. I actually enjoy 3D for gaming, but have a rough time with movies. Regardless of the technology (Active or Passive, i'm sure there will be many pro LG comments following), some people just can't view 3D. I for one, don't feel 3D adds anything to the moviegoing experience, so i'll stick with good old 2D for movies, and 3D (where i can take constant breaks) for games.