Interesting discussion....but to suggest that coaches "should" know better, and that only unsophisticated coaches would allow a student-athlete to die or get sick, is naive. I would suggest that the vast majority of football coaches are unsophisticated when it comes to significant health issues. Though the average number of deaths is 3-4 per year, in the last several years that number has increased to 6-8. As to cost, for your average high school or youth program the base cost is $2,500 plus $50 per helmet for a two year period ($25 per player per year). So, for a school with 100 players, the total cost average cost (including the fixed cost for the reader and software license) is only $37.50 per player per year. A great solution is for the booster clubs to pick up the $2,500 base cost and have a separate fundraiser or player-pay for the $25 per player. Don't you think that one death is too many to pass on this technology?
And, yes, I am with Hothead Technologies. Don't hesitate to contact me at aohara@hotheadtechnologies.com.