Bitdefender scores on par/better than Norton with performance, depending on your OS, and reliability. McAfee hasn't been rated very high, from the independent results I've seen.
Based on the results I've seen from AV-Comparatives, and AV-Test, Bitdefender or Kaspersky would be the most ideal, if you're paying. I don't recommend Norton, due to their sketchy history; though they may have cleaned up their act over the years. Personally, I wouldn't use anything from Norton/Symantec, if I could help it. I don't trust them, and I don't think anyone should. Any company that has known security compromises is an automatic no-no in my books, until they have properly been under heavy scrutiny, and are no longer considered a potential host for vulnerabilities; and that rarely seems to happen in general.