it does sound like he is either stress testing his pc or his web site. but unless it reload the web site each time, the browser will simply load it from cache and not actually stress test the web server at all, there are tools for that.
or you can download AutoHotkey and set up a commands to repeat CTRL+F5 (refresh website without using browser cache) command a number of timer or until a specified key is held down. However while it runs you can't use your PC.
If you want to up your game then you should open that website multiple times and add to the previous command a CTRL+TAB (to switch to the next Tab) and then CTRL+F5 command.
it's a simple batch file,if you want the browser to actually get the info from the server each time then change iexplore.exe with the exe of some incognito browser.
Sleep determines how long the script waits to stop the browser so depending on how long it takes to load up the page you might want to change this number,it's in seconds.
Web analytics have figured this out ages ago and it will not help you promote your website.
for /l %%x in (1, 1, 1000) do (
start iexplore.exe http/www.xxx.xxx
TASKKILL /IM iexplore.exe