they will go out of business if they do this.
It is very easy for people to download tv shows for free and with out the ads. but they move to hulu because it is free but ad supported but instant on demand.
I pay for cable tv and have DVR and get the same shows on the DVR the only problem is I like watching tv while using the computer and I like all of the sound to come through my headphones. with hulu I can do this which is more convenient, but I have no problem with grabbign a small snack then taking some time off to sit in front of the tv and watch the recorded tv show on the dvr (with the added benefit of the content not being a week behind like hulu in many cases and I can skip commercials)
compared to what I have, hulu is not worth it.
there online and there many sites offering free viewing of tv shows. you cant charge for tv shows and not even give the quality and promptness of the free services. if you want to charge for something, it has to be better than the free stuff
a week late and 480p is not value when there charging for the service. especially when many other sites and tv groups are offering the same shows commerical free and 1080I (which is encoded in 1080p to get rid of the interlacing, and ready for watching within an hour of the show on tv ending)
if hulu wants to charge then they need to increase their quality to at least 720P and have the shows available for watching the moment they become available on tv and also keep all episodes up (because their current assholeness is removing the shows after a few weeks so if you want to get into a new show, you cant, for example there many shows that I want to start watching but I cant because hulu only has like 5-10 episode of the show that has over 70 episodes
hulu is just becoming greedy.
a better option will be a subscription where you pay a monthly fee and get to watch the shows with no ads