Absolutely nothing against the review. But I just like to ask sometimes - am I the only one who notices that phone reviews are - and have been for a long, long time - primarily camera reviews?
For about 100 years, up to 2010-2011, probably 99% of the public cared nothing about cameras and photography, and consistent with this they spent very little money and were happy (content) with the results they got. I am not a photographer, but I do take photos of a lot of different things. I've spent money on a beginner SLR (1992) and a digital SLR (2008) and a big pro lens (2013, eBay, for 40% of retail.) I have 3 decades of fantastic photos. I've taken great photos with my S21 Ultra and my Note 6 before this. I showed my wife best practices on her S20 FE and her family makes her the photographer (because she posts everything to social media.) Our photos end up in friends and familes homes, framed. The photos they took with their Samsung Ultra's and iPhones and even iPads, almost all crap.
And largely speaking, they're fine with it. But unlike 30 years ago when they spent dirt on their cameras, they're now obsessing over reviews and comparisons and who wins phone wars which are really for the most part, camera wars. How did people go from being "fine" with the results a $25 to maybe..$100 camera provided...but will now drop thousands and thousands as they continually obsess over the latest models, running and trading in their "old" phones to get what amounts to a slightly improved camera. Improvements they will never notice.
I took the time to type this all out because I know the manufacturers are out to turn profits so they created this gimmick playing off people's poor self esteem and need for attention over their huge shiny new phones with an "awe-some-cam-a-rah!". But articles, reviews, comparisons don't need to pay into it.
In fact, what articles SHOULD focus on is the Ultra versus the Plus versus the Base. Really put it out there, and focus on the $$ differences for the tangible differences. I'm not a phone geek, but do spend time on a particularly popular comparison site, and it's freaking nuts how little difference there actually is between models. That's no mistake. The Ultra is huge profit. The Plus is great profit, but probably the best middle price/value choice that is more than enough for anyone. My son just got his through a deal with our provider (T-Mobile) and a crapload of discounts we put together when putting the purchase through.