Personally, I think this is great and is the way it should have been all along. iTunes has done two things; It has made albums cheaper and has made buying individual songs possible. So now you have people who still buy the whole album and people who prefer to download just one or two songs from one. When every song is 99 cents, the consumer gets the benefits with the more popular song. But what new artists that haven't hit it big yet or artists that people just don't care about anymore. I don't think their songs should be as expensive as the most popular songs out there. Maybe if their price is dropped, more people will end up downloading them because their cheaper? And songs that are extremely popular SHOULD deserve more reward. Yes you might lose a small number of people who aren't willing to pay more, but tough cookies! That's how economics works! It will benefit Apple, it will benefit the artists that produce what the consumer likes to hear, and I doubt 30 cents is really gonna break the bank if they really want that hot new sound. Put it this way. You've got a KIA, an Acura, and a Mercedes. Do you really think it would be fair (at least from Mercedes perspective) for someone to be able to buy their car at the same price as the Acura? And do you think people would pay the same price for the Kia as the Acura? No. I think not.