Not sure about that Mr Jobs, In Australia at least, I'm Looking at the PlayStation Network In Particular, Sure I can purchase and Hire movies on the PlayStation network, and I'm thinking that its a great idea, but heres the kicker, they want to charge the same amount for purchasing the product in digital format as I would pay for Physical Media. I then also loose the ability to Sell the media later, AND the ability to lend the Movie to a friend to watch. nevermind I also have Internet Download Caps which would add to my download quota. so tell me, why would I move to Digital media and movie distribution in this case? also to rent the movies cost more than it would going down to my local video store, so again.. why would I rent a download. I'm not willing to pay Considerably More for that kind of convenience when I can just pick up a movie from my video store when I'm out and about at some point.