Kindle is losing its direction and its target market, There are millions of vendors making android tablets and they're not going to be able to compete in the price range they sell their "e-readers" for. Stick to the black and white e-readers that people can read out in sunlight and work on tricking those out, maybe built in light assembly for night reading etc. Unless they are able to subsidize them with a 3/4G plan, they are basically building a weak/under powered android tablet that is a dime a dozen at anything under $400