I'm think a pcb that has not been properly manufactured. As components heat up the will expand ever so slightly - enough in your case to make it work. If it's still under warranty RMA it. If it's not somebody that can do hot air rework of surface mount components may be able to help you.
-Bruce
Edit - how old is it? I just looked at a friends plasma that had 7 bad capacitors in the power supply. They were easily visible with the naked eye - the tops were bulging.