Archived from groups: alt.video.digital-tv,alt.tv.tech.hdtv (
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"Bob Miller" <robmx@earthlink.net> wrote in message
news:41B21F28.2030906@earthlink.net...
> Matthew L. Martin wrote:
>> Bob Miller wrote:
>>
>>>
>>> In five to ten years (if 8-VSB survives that long) the average household
>>> in the US will have 10 plus digital TV receive devices. All but one or
>>> two will be COFDM based and mobile.
>>
>>
>> Given your track record on predictions (zero for all) I guess we don't
>> have to worry about that.
>>
>>> If 8-VSB survives this it will be relegated to the HD set in the living
>>> room (maybe another somewhere else).
>>>
>>
>> Which, oddly enough, is what we want.
>>
>> Matthew
>>
> That may be what you want but it is not what broadcasters want when they
> sit down to sell advertising.
>
> A number of years from now.
>
> "So Mr. Broadcaster in our mobile society the average American is moving.
> We hear that he is catching his favorite TV fare on the go more and more.
> In fact 90% of consumers say they watch 75% of their TV programming on
> devices NOT in the living room. So we are shifting 80% of our advertising
> $$$ to your competitor mobile/portable broadcasters. In fact we have found
> that people on the go or in the kitchen, on the boat or in the backyard
> use their mobile DTV devices in such a way that they do not interact as
> often and do not bother to skip commercial they sort of use the mobile DTV
> as a diversion in the background while living room sets are being Tivoed
> to death. So upon reconsideration we are upping our mobile ad $$$s to 90%.
> And BTW of the remaining 10% we are moving half to cable, satellite,
> Telecom and various Internet broadband delivery channels that can delivery
> whatever just as well as you can to the fixed receivers in the HD sets in
> the living room."
>
> "Really sorry you have been so marginalized Mr. broadcaster what were you
> thinking when the FCC and CEA foisted 8-VSB on you?"
>
> The more aware broadcasters are already screaming bloody murder. (Call a
> broadcaster and ask him about Qualcomm's venture, only the first in a
> flood of competitors) Broadcasters will demand COFDM before it gets this
> bad.
>
> Bob Miller
To Bob Miller:
Well ...I've been watching your posts for some time now, Bob, silently
....but now I've just got to ask you a question or two.
Who in his right mind needs to or wants to watch TV "on the move"? I mean
really?! What? - I'm going to watch TV while I'm driving the car? I'm
going to watch TV on a mobile phone while I'm jogging? Do you really think
that, just because someone builds a technology that allows for TV to be
viewed while they are traveling that people will actually want it, or need
it? I certainly don't need it, nor do I want it, and I suspect that very
few other people do. The idea strikes me as being so silly as to make me
chuckle.
What I found revealing about your comments (above) is that you seem to be
approaching this "issue" from the standpoint of, and in defense of, the
advertisers and the broadcasters only. You are not considering the consumer
(me) who has no interest in mobile TV. In addition, you seem to think that
the advertisers and broadcasters are being deprived of revenue because of
some mythical lost market (a mobile TV market) that (you say) is the direct
result of America's use of 8VSB.
Wrong. There is no lost market because nobody needs or wants to watch TV
"on the move".
I think perhaps that others' observations about your dissatisfaction with
8VSB are (perhaps) revealing as to your real motives and bias. Others have
claimed, and please correct the record for all of us if this is wrong, that
you have (or have had) a business goal of either being a broadcaster using
COFDM or being in some way part of a business that involves COFDM. Is that
right? Please clarify. Are (or were) your business plans in some way
related to income derived from advertising via COFDM systems? Shed some
light on this for us, Bob.
Remember this simple business notion. Advertisers go where the audiences
are. In particular, those advertisers that use television go where the
television audiences are. Those audiences are sitting in their living
rooms, or watching a TV in a bar or at the airport. They are not driving
down the highway.
Respectfully,
Neil
Salem, MA USA