[citation][nom]watcha[/nom]Retina display as a term is something Apple made up.It's meaning isn't subjective.http
/blogs.discovermagazine.com/ [...] esolution/(for shaod - again linked to from the link I posted)[/citation]
Sorry there is obviously some misunderstanding as to what is meant by 'scientific article', as I seem to be using the specific term and you seem to be understanding it as a general article involving science. In order for something to enter scientific literature it has to be peer reviewed and published in a journal (or in some cases: particularly within Computer Science because we're academically weird, at a conference). This gives people who dispute the claims a chance to effectively call bullshit, and what normally happens is the researchers have to go back and either get more data or modify their paper in some way (or just go for a weaker journal). In this specific case the obvious example is the distance devices are held from the face, because if they don't cite statistically significant data it is unlikely to get published in a good journal.
What is a scientific article?
We've gone off topic a bit, but in the past Google have produced a lot of good research, as have Microsoft (through MSR) as well as many other tech companies. Apple have not; they generally make claims like this based on very little, and that's what distinguishes between scientific research and marketing ploys.

Sorry there is obviously some misunderstanding as to what is meant by 'scientific article', as I seem to be using the specific term and you seem to be understanding it as a general article involving science. In order for something to enter scientific literature it has to be peer reviewed and published in a journal (or in some cases: particularly within Computer Science because we're academically weird, at a conference). This gives people who dispute the claims a chance to effectively call bullshit, and what normally happens is the researchers have to go back and either get more data or modify their paper in some way (or just go for a weaker journal). In this specific case the obvious example is the distance devices are held from the face, because if they don't cite statistically significant data it is unlikely to get published in a good journal.
What is a scientific article?
We've gone off topic a bit, but in the past Google have produced a lot of good research, as have Microsoft (through MSR) as well as many other tech companies. Apple have not; they generally make claims like this based on very little, and that's what distinguishes between scientific research and marketing ploys.