Interesting. I have to disagree with you, Rico. Being old enough to remember, I think Sputnik is a good name. It evokes the time when that was the first man-made satellite orbiting earth. I remember being outside at night, watching the sky to see it - and I remember the first time I saw it. For some, the name carries an old promise of the future, so it gets some nostalgia points.
Kinda retro looking... and ugly as sin. It's not exactly cutting edge, so I'm not quite sure where the "technology" part of the article is. Is there a USB drive tucked away in that monstrosity that we can't see in the pics?