The top dogs at the MPAA are just dumb, plain and massively dumb. They can't comprehend what the Internet is about, because they're used to rip off people and they can't do that over the Internet.
I know piracy is a real problem for earning money, that's a fact, no discussion there, but they're just doing the selling of content WRONG and they won't admit that. They could be making money improving digital distribution and lowering costs. But noooooo, they have to rip off people cause it's their favorite sport.
Cheers!