Comcast simply wants people to be reliant on their equipment and service. This stops people from deciding they they could get by fine without cable with only Netflix, Hulu, or other streaming services.
Cable TV in its current form is quickly becoming obsolete and the Cable companies know this. The prices they charge are simply laughable. I can't believe how many people are willing to pay hundreds of dollars for service, only to be bombarded by advertising during about 30% of their watch time. That's like literally paying to watch advertising.
My biggest concern is that Companies like Comcast will eventually lose most of their cable television services and become primarily an ISP. In order to make the extreme profits they are used, they might resort selling internet service on the basis of how much data is consumed, similar to the way the wireless carriers do.
Hopefully Google can expand its fiber network before that happens in order to prevent them from doing so. If greedy companies like Version, Comcast, and AT&T get their way, expect to pay.