Nielsen Study Shows Twitter Helps Increase TV Ratings

[Guest]

A recent Nielsen study found that Twitter helps drive TV ratings.

Nielsen Study Shows Twitter Helps Increase TV Ratings : Read more

 

[Rena Moretti]

What neither Twitter nor Nielsen tells you is that "statistically significant" means that the change is bigger than the statistical error rate (meaning it probably remains super-small or Twitter would be giving us the number) and that the change measured is short-term, not long-term.

I doubt there is any real correlation as Siffy showed with Sharknado that you could orchestrate a great Twitter campaign and not get a single more viewer.

To me this is a flawed study that was done to please the networks (who'll use it to renew their failures with a new excuse) and twitter (which will claim it controls the future of TV.

Sad to see Nielsen lower itself to such nonsense.,