lol, didn't anyone tell you? all the smart people at apple are kept in cages, only people who know the latest marketing and business buzz words are allowed to roam freely.
Gizmodo had a great article about how FOR YEARS the smart engineers at Apple have been the whipping boys, they get given unrealistic and irrational designs and are simply told to make them work, the designers, and marketers, and Jobs controls everything. seriously, he actually told them to rearrange the layout of the motherboard of one of their original computers so it 'looked good'. the internal, never to be seen mobo had to 'look good' at the expense of efficiency.
if an engineer had come out on the stage he would have said "hey guys, here is the technical problem. yeah I know right? obvious. we told Jobs, but he didn't care"