I'm a Phillips distributor as well as a lighting specialist. And these things are the way to go.
For those of you balking at the price, well true hardware costs money. Like CFL's and hell, even PSU's, yes the chinese will create some cheaper alternatives. And they will fail. As a stores manager in downtown Toronto I was approached by every company under the sun trying to get me to stock and sell their LED's. For the most part, they all sucked. It was still an emerging market at the time (about 6 years ago). It's not the same anymore, the big players have a product that works, and works well.
The prices will still come down, in time. Just like T8's and now T5's, the newest tech always costs more, until they become the standard and something new and better comes out. CFL's have come down a lot (and I'm not talking cheapo depot $2 offshore crap, I mean the real ones liks Phillips or Panasonic) since they hit the mainstream market, LED's will do the same.
If someone was looking to upgrade their home lighting right now, I would strongly recommend stop thinking about what's the cheapest and start thinking about what's the best. You get exactly what you pay for.