I think it'll cost significantly more than the ipad. People are in a tablet frenzy and will pay it, so they'll charge it. Originally, HP was going to sell their slate for several hundred dollars less than the $800 they settled on when it finally hit the market, just because they could. ExoPC's were originally going to be $500 but now that they're finally released they start at $600 and go up. The other windows 7 slates are similarly high even though they're just touchscreen netbooks without keyboards. Come on, people! Stop being willing to pay so much! I want to buy one, but will only do so at a reasonable price!