If this is only offered as a free download off Microsoft's site, then AV companies have nothing to fear, as the average user won't be bothered to go searching for it.
However, if Microsoft decides to roll it out on Windows Update, you can bet the **it will hit the fan. The only reason people buy anti-virus software is because the average user doesn't know there is free software out there that is just as secure as the pay stuff. The Microsoft brand with the easy roll out will eliminate that problem, and that should make all security companies very nervous.
However, if Microsoft decides to roll it out on Windows Update, you can bet the **it will hit the fan. The only reason people buy anti-virus software is because the average user doesn't know there is free software out there that is just as secure as the pay stuff. The Microsoft brand with the easy roll out will eliminate that problem, and that should make all security companies very nervous.