Next story: Apple TV prototype stolen in bar. Bartender glad to get rid of it since it was heating up the place and turning all his screens yellow. Apple usually has ulterior motives when it releases statements like this. I would probably lay money on it that apple is working on some sort of HTPC instead of continueing the AppletTV. Maybe teh iTV.
I'm not interested in the product per se, but I would be thrilled if some of the rumors I heard about television providers changing their policies due to its release were true. Specifically the ability to pay for individual channels instead of getting 500 channels just so you can watch the 15 you actually enjoy.