NEITHER! Netflix is better off as an independent company. Amazon would probably break it less than Microsoft though. M$ would almost certainly place additional M$-centric restrictions on the Netflix streaming service, whereas Amazon would want to widen the base as much as possible. I'll throw in that Google would be a better fit than either of the other two, but still not as good as just letting them stay independent. I think we need to start taking seriously our anti-trust trust laws. Every time a company gets big enough to become a real force in the market, they get eaten up by one of the bigger fish, keeping the number of players at a bare minimum. As another poster already wrote, the consumer usually loses out in these mega-mergers.