They get this good guy/tough guy/ image Mexican actor to get on TV and online to tell us not to let Cable take advantage of us...But lets not forget he was hired to pull in the Hispanic community who most will agree with anything a Hispanic celebrity says because they trust them...Basically he is saying, "Stop letting the big bad cable company over charge you...But what he does not say is that it is a cable company that signs his paycheck to say that named, Direct TV....Now, the commercial is really saying, "don't let cable []you come let us []you instead!" Excuse the language but I don't beat around the bush!!! Sure the prices sound good. I got it and let it go fast when I researched and found out this actor is a liar, He give people the impression he is on our side and is out to have out backs so get away from cable" As if he was introducing something new. This is not new it's been around for a while under a different name and he wants to make these folks believe he is bringing something new that won't take advantage like the cable companies, as if just for us...lol