Why is it our fault? Advertisements pushed us into using AD-Block. I'm using AD-Block to avoid my computer from receiving viruses, spyware, and other pesky things that'll damage MY pc, the item that I PAID FOR. Of course I'm going to use AD-Block to protect my computer. Since AD-Block is so "dangerous" then lets write an article about how virus protection programs is ""theft"" or """illegal.""" Stupid article. And then, you add about how blocking advertisements causes children not to have food in their mouth. Stupid. If you want us to stop using AD-Block how about providing advertisements that won't slap us in the face and fill up a webpage with irrelevant ads in every website we go to, and providing ads that we won't have to worry about getting malware from it or spyware.
That is something they will never do. I read through all of the comments and from the few replies that they have given, they are all focused on a reactionary approach of if you spot a bad ad, then email them.
That is a reactionary measure where the only time something will be done about a bad ad, is when a bunch of people have gotten infected.
Also with pretty much anyone's experience with large websites, the email is rarely checked, thus if a bad ad goes through, it can be multiple days before anything is done about it.
Most malware filled ads are designed to be short lived. they simply want to get the ad spread to as many sites as possible for a few hours in order to get a few thousand people infected with crypto locker or other common malware that is primarily being spread through infected ads.
The responses of tomshardware indicate that they do not care enough about their users to be proactive about ensuring ad safety.
If there is software to be advertised, I will install it first before it ever goes up onto the website. If an ad links to a store, I would research that store, and if it is a lesser known site where trust of sending them credit card info may be questionable, then I will only accept stores which can use payment services such as paypal which offer buyer protection.
Since large sites have some industry pull, I would do what shows such as freetalklive do where hardware or food based products, are sampled before the ad ever goes up, and if I can't, then I will at least look up reviews on the item.
If tomshardware did this as a proactive approach to dealing with ads, they would not only get more money for the ad space, they will have far less adblock usage.
Yes, this is all extra work, but it is just what you do if you want to build trust in your business model.
Remember, with ads, the well has been poisoned since there are more bad ads than good ones. Restoring trust in the system will require sites to go the extra mile.
And you must never take a reactionary stance; it must always be proactive.
Would you buy baby food from a company whose QA policy was to never test the batches of food, and instead ask you to call and inform them if if you got a bad batch because your baby didn't seem to like the meal of carrots and botulism?