I need a pad for a variety of reasons. Much of it has to do with protecting the surface I run my mouse across, and has to do with my sweaty, oily skin. Even a desk coated heavily with a tough poly would eventually get scarred up. A foam pad? Useless in a week. A magazine? Heh, not for me.
I like a smooth, perfectly flat surface. I use the Steelseries SX surface. The mouse I use is a World of Warcraft Steelseries mouse (not necessarily recommending the mouse, personal taste, but it has a very soft almost stiction-free glide, which is just what I want). The pad shows no wear after 16 months of use, while the Razor ExactMat I had wore out on the "fast" side (along with all 3 sets of the pads that came with the MS Sidewinder) in about a year. I expect it will last me at least 5 years, and 5 years of mousing bliss means the relatively high price is not too much for me to bear.
I would have to say that the conclusion of the article is spot-on. Most people have no desire for what I have, and the possibilities are wide open.