Had to laugh at: "This marks the very logical next evolution of where cable television has come from."
I'm not saying I disagree, but this from a company that scant weeks ago wanted to impose caps for its internet subscribers to combat exactly this sort of thing. So, they got a taste of how well that notion was going to set with the paying customers, and jumped tracks? Don't feed me a line about "experimenting with business models"... Of course they will end up charging a fee for this "service", they are still sour over the idea of losing revenue from cableTV subscribers as said subscribers systematically discover they can watch their favorite shows (commercial free, no less, which is personally the primary reason I refuse to watch live television) through sources like Netflix or DVD rips on torrent.
Nice try TW, you might be on the right track, but you still don't quite have your finger on the pulse of your subscribers. Basic rule of business: Offer what they want (not what you want to force on them) and they will flock to you willingly.