[citation][nom]bk420[/nom]I think UFC is not as big of a sport as it could be. Certainly it's not soccer or nfl, but still is profitable. Both parties will benefit from cooperation.[/citation]
Don't get too confused here also everyone, UFC or Ultimate Fighting Championship, is just a franchise, the sport is MMA, or mixed martial arts. And not that I am a fan of EA and many of it's practices (or UBI, or many others for that matter) but for Dana to punish the fighters for wanting to make a few bucks other than what Dana decides to hand to them. I agree, EA should not have rights the the UFC moniker, but Dana does not own the sport of mma. Even tho he may believe that he does.