This is much like the stock market really. If I, the investor, see a potential hit on a developers hands, I can help push some funding it's way to help finance and get it off the ground. If it flops, take forever to materialize, or ends up being scrapped, well then it's my bad judgment that lost my money. If my intuition pays off, and the game is a success, well then congratulations on a gamble that paid off. I see no problem with it and wouldn't mind supporting it. However, if a company is already on the stock exchange, such as Electronic Arts, and I just think the next big thing coming out of their studio will be an instant classic, then what's the difference in this and just buying company stock?