What percent of the bandwidth for this page is the text content I wanted to read and what percent is advertising? If I have a verizon data plan what percent of my measly 2 GB per month might be consumed by advertising? Somebody should study that and report the results. What if advertising is most of the bandwidth data plan customers are paying for. For unlimited customers it doesn't matter. Is there ad blocker software for smart phones to save bandwidth? Perhaps Verizon should do the ad blocking to better manage it's wireless capacity.
I accept imbedded advertising for the sake of free content, so long as it doesn't slow page boots too much and/or cost me money. Nobody should have to pay for unsolicited advertising.