It made sense in the past, but now a days I can never understand how people can stay loyal to a particular brand. I can understand preferring to stick with a company you may like, but not to the level of some people (you all know the type I'm referring to) that blindly cannot accept the fact that they're getting fleeced.
That being said, it boggles my mind even more how people can be so blind when it comes to cell phone carriers. I read the comments of ATT bashing and praising of Verizon and I think to myself, Verizon is no better. Tiered pricing on ATT based on usage... just wait until everyone moves to Verizon and their network gets clogged...
I think the best thing anyone can do when it comes to things like this is to just use what works for them. I use ATT. I don't people to use ATT or try to convince them that ATT is better because it's not. It works perfectly for me. Everywhere I go I have a strong signal but that's just my own luck. I stay with ATT because I can grandfather phones onto my cheap plan and do whatever I please with my phones.
If Verizon had a tower near my house, I may have never switched. Since I never buy into contracts, if ATT suddenly does something stupid, I just move. The beauty of not getting a carrier phone though, is not only the freedom to do whatever you want, but also the fact that they can't push any updates onto your phone.