$2400 is a 3d tv on the cheap huh? That doesn't even include the 3d kit. My friend bought a 58" Samsung 3d plasma for $1880 with the 3k kit (us appliance). He could have opted for the LED 55" Samsung for $2100 with the kit (amazon). Vizio is out of their minds if they think $2400 is cheap. To buy a Vizio over Samsung, I'd expect to pay $1500 for the TV, $1800 for TV + kit.