What unique or leading technology do GoPro have?

[stickerbear]

I wondering what unique or leading technology do GoPro have? How does it work?
Someone told me GoPro have nothing technology in particular, why so popular?

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[bjornl]

They have no tech advantage. They have a form-factor advantage along with maybe being able to take more abuse then most competitors. Plus they have good word of mouth and name recognition which helps sales.

 

[genz]

The only tangible advantage they have is the Apple advantage: Strong image on both biz and customer ends means they have more 3rd party accessories and sales purely on the basis of thier following.