Plasma is dying because the American consumer is uninformed (and stupid in general). Its a better quality product (black levels, brightness is now equivalent, viewing angles, picture quality, I could go on). Its cheaper for manufacturers to produce lcd (led) on mass levels than plasma. I own 3 high end plasma TVs and one mid range LED (office corner mount), and everyone asks why my entertainment systems look so much better. I have recommended plasma to many people and they all immediately converted. It's just another dying market like high end audio and high end desktop computing. As society gets dumber educated folks get screwed.