What if the Apple strategy was to split their old two normal/plus models into four models: mainline normal and max, and luxury normal and max? While changing the format from bezel to all-screen? Would they then not first make the iPhone 10, to test the ground of the new format combined with luxury? And then 10s and 10s Max is not so difficult, so they can focus in that year on the all-screen 10r, which as you describe is essentially the equivalent of mainline plus. If this would be true, I’d expect a mainline 11 with 11 Max, and a luxury 11 with luxury 11 Max next year. And most likely the mainline models would then trickle down each year, as usual, while the luxury models would replace each other each year. If true, Apple also might release some iPhone 9 model in March to fill the gap of the missing iPhone 10r mini...