People that are gonna buy Apple, don't care what Samsung is doing. But Samsung still needs to make its flagship phones the best in the industry, because Samsung is fighting two fronts. The Android and the iOS front. Apple doesn't have that problem. The iPhone doesn't need to be the best phone as long as there's no other manufacturer installing iOS on their products. I like both iOS and Android, but if I had to chose one, Android satisfies my techno geek side better. Apple is better suited for those who don't care, and just wanna text, make calls and do social media. Everything else is details. Basically, the question is, what do you personally want in a phone?