Too bad they perpetuate the myth of "Ultra High-Speed HDMI" cables that cost over 4 times as much as their "high-speed" HDMI cables. I wish I was the first one to realize you could quadruple your profit by wrapping a cheap cable in a second layer of foil and PVC and marketing it to ignorant consumers.
I shop allot on Amazon, they are great. Easy return if needed and they have everything. Many people think books, that's true but they have everything else. Many retailers sell though Amazon.com so the selection is very large but Amazon is the only one who holds your credit card info making your security much better than passing your info out to numerous vendors.
"Another plus is that all AmazonBasics goods will be non-packaged using the frustration free packaging started by Amazon."
They'll be non-packaged with packaging? :?
Anyway, I buy most of my cables on eBay or from the used cable section at local retailers. They work perfectly well, and they are a lot cheaper. Plus they are usually packaged in a simple plastic bag.