[citation][nom]EngineerRantings[/nom]@watchaand though you have some interesting points i sit here and wonder what factory/line workers got to do with anything. In the main COE are close to worthless, they are just over paid scape goats, when something bad goes wrong they the first to get pushed or jump ship, it's like musical chairs the move from companies to companies, most of them come from accounts of MBAs and couldn't tell a USB port from a PS/2.The brunt of the work for companies like Apple are done by the engineers and designers, Mr Jobs can have the best idea under the sun but if not for his Army of designers and engineers it all amount to nothing, an unmotivated uncommitted engineer/design work force can cause significant cost damage too (look at the Sandy bridge chipset escapade and how much it cost to fix that minor engineering hiccup) not to mention anything of poor sales from a poorly designed/engineered product, a handful of stock options seems like an insult of a reward when the company is making billions upon billions in profit[/citation]
I think you are accusing me of not valuing the engineers, but I would say conversely you are under-valuing the CEO's. Many of the engineers at many companies are very very well paid, and by engineers, I mean design engineers, the people who design and innovate and come up with a concept which can be product on a massive scale. Take Jonathan Ive for example, 'Chief Designer' at Apple - VERY highly paid - very highly regarded, very well respected. I don't think he's undervalued by anyone. The workers who end up building the final product don't need to have anywhere near his calibre, to follow a set of blueprints like a production line, many of which produced by machine. So it's fair that he gets paid loads, and they get paid in line with the skill set required to do their jobs.
All of this is very good, at this point you've got a well engineered product, but there are two vital ingredients missing. The first, the idea itself - and the second, the business strategy. Both of these are essential to any successful product, very much as important as the engineering itself. Many of the ideas for products never came from Steve Jobs, or from other CEO's, rather from his team (people like Jonathan Ive) - but that's the role of the CEO (to come up with ideas) Their role is to distinguish the good ideas, from the bad, and to work out the long term company strategy of bringing together idea, technology, engineering, marketing and distribution. That's a series of massively important and critical areas to have an overriding say on - it controls the entire direction of the company. It is a big mistake to disregard what the CEO's actually have to do, there are too many countless examples of companies taking a bad turn under the wrong CEO to demonstrate this. You say they are 'scapegoats' - but they are ultimately responsible for anything. Any failure comes back to a decision of theirs which was wrong - it's not a scapegoat, it's legitimate blame. Even things like maintaining a 'motivated, committed engineer/design work force' is the job of the CEO - exactly the important thing you describe. If you're right in that this decision not to give every engineer is a mistake, then I'm sure we'll see the next batch of Apple products fail miserably and awfully engineered. If I'm correct, then we'll continue to see the same standard we always have, evidence of a perfectly managed and happy engineering team.
🙂