[citation][nom]WheelsOfConfusion[/nom]ARM licenses its designs and other companies build the core and set it into a System-on-a-Chip with basically the north and southbridges plus graphics. Texas Instruments, Qualcomm, and nVidia all have ARM cores in SoCs out now that are going into mobile phones, PMPs, and "smartbooks." Hell, Nintendo uses ARM for the DS. In short, there's a lot of competition out there with plenty of high quality offerings featuring ARM at relatively low prices. You think AMD and VIA keep Intel's prices low? There are even more competitors with ARM designs. As for overclocking, the current Cortex 8 is normally clocked at 600MHz in most products, but it can often be pushed up around 1GHz. Smaller manufacturing processes will probably enable greater overclocks.[/citation]
I was more comparing that upcoming ARM processor to the Intel Atom processor. The Atom processor is relatively cheap. I'm expecting this ARM processor to be a competitor to the Intel Atom processor, and am fairly sure it'll be able to beat the Atom in battery life tests.
In performance, it might, or might not..
In any case, seems like a great alternative to current Atom processor used in netbooks.