I have been a BellSouth, Cingular Wireless, and now ATT customer for some time at least 15 years. This is nothing new to me and seeing the new devices come out and wanting the new devices. Contract agreements can be altered if you have been with them as long as I have, I have done this in the past although they caught on about 6 years ago that I was calling every year to get an upgrade. I haven't pulled the upgrade card out of the deck in about 6 years, so it is coming out this time. If I cannot get the upgrade at the 200.00 cost I will buy the device out right without the contract. I know that people are going to gravel in pain over the cost, but if you are like me, I have been buying these overpriced devices that just don't work. I have been through various devices, phillips MP3, Cingular 8525, Cingular 8125, Cingular 3125, Blackberry Pearl, Motorola MPX200, Motorola MPX220, Samsung Black 2, Palm Treo 750M so on and so on. Long story short, the story with ATT hasn't changed and if you have ever used an Apple product then you know the quality of the product and you have paid for that quality. The horrible part is having to deal with ATT and their customer service and long lines.
I wish you well with all your ventures.