This comes as no surprise, its marketing at its finest. Limiting available quantities at launch guarantees sales of all initial launch stock. Retailers really like limited supplies of high demand products. It allows them to raise prices based on supply and demand, so they capitalize to increase their bottom line. You wont hear any complaints coming from them about shortages. It is the US monetary system doing what it does best, making the rich, richer. I do recall the "Tickle Me Elmo" debacle, stores kept it in the stock rooms and only brought out a couple palettes at a time so they could sell them for up to six times the retail price.