Looks less strange than many CFLs. I hate incandescent bulbs. Just live in a place with lots of ceiling cans that have dimmers and get turned on and off a lot. You'll have a dead bulb or three every month, have to drag out the ladder, match the wattage, run to the hardware store every 2-3 months, etc. LED bulbs are the way to go. They already use them a lot in installations where power is more limited, like RVs. And when I left my last rental place, I took out all my CFLs and put in all the original incandescent bulbs that I had stored in a box in the crawl space. Not gonna leave $300 in bulbs for the next guy and buy them again.
Incandescent - bad
CFL - good
LED - better
Just wish they could up the wattage to 60W, 80W or even 100W equivalent. A 100W equivalent LED bulb would probably be under 20 W.